The Row Size Numbers Made Simple: Margaux 10, 12, 15 and Beyond
Most luxury houses reach for adjectives when they label their sizes. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words commits to a figure you can measure. The Row does something quietly different across a large part of its line, and once you spot it the whole catalogue becomes easier to read. The number carried in a model name is the bag’s width in inches. Margaux 10 is ten inches across. Margaux 12 is twelve. That single fact does more practical work than any amount of styling copy, and it is the spine of this explainer.
This convention extends past the flagship. It encompasses Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant literally. Below: how far the rule goes, where it bends, what the number leaves out, and how to turn it into a decision when you are torn between two sizes of the same bag.
The rule, put plainly
Read the number in the name, add the word inches, and that is the width you get. That is the entire system, and it is applied consistently enough across the numbered families to be treated as a rule rather than a accident. It is unusually honest labelling, because it removes the gap between what a size sounds like and what it measures. A Small from one house can be bigger than a Medium from another, but ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than guesswork. It also explains how the brand can run four sizes of a single silhouette the row tote bag without confusing anybody.
| Model | What the size number means | Listed dimensions (W x H x D) |
|---|---|---|
| Soft Margaux 10 | 10 in | 10 x 7 x 7.5 in |
| Soft Margaux 12 | 12 in | 12 x 9 x 7.5 in |
| Soft Margaux 15 | 15 in | Width by name; measurements not listed |
| Margaux Shoulder 12 | 12 in by the name | 14.75 x 9 x 5 in, which is the exception to the rule |
| Margaux 17 | 17 in | Given approximately as 17 x 12 x 9 in |
| India 10.00 | 10 in | Not published officially |
| India 12.00 | 12 in | No official figures published |
| India 15.75 | 15.75 in | No official figures published |
| Agnes 12 | 12 in | Only the width, taken from the name |
| Agnes 15 | 15 in | Width from the name; nothing further listed |
| Marlo 12 | 12 in | Width from the name; nothing further listed |
| Marlo 14 | 14 in | Width by name only |
| Sofia 8.75 | 8.75 in | Archive model; not listed officially |
| Sofia 10 | 10 in | Archive model; not listed officially |
What the number will not tell you
Width is one dimension of three, and the other two do not scale with it in any predictable way. Take the two Soft Margaux sizes that have official figures behind them, since the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is not a scaled copy of the smaller one. What changes is the height, which gains two inches, and the width, which grows by the same. In practice that means stepping up a size gives you a taller mouth and more length rather than a deeper bag. Anyone assuming the 12 will swallow twice as much as the 10 will find the difference slighter than the numbers imply.
The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number will not tell you. Five inches gives you a hand-carry or crook-of-the-elbow drop and not a shoulder one, which is why both sizes ship with a removable shoulder strap. The interior fittings differ as well, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Day to day, details like those decide more than an inch of width. The number places the bag on a scale; the specification is what actually explains it.
The Margaux Shoulder 12, the place the rule bends
One model in the current line breaks the pattern, and that is worth stating clearly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a plain scaling-up of the tote. The lesson carries over: treat the number as a starting point, then confirm against published dimensions before you commit. If a listing offers no dimensions at all, the number is a guide and not a measurement.
What each width holds in practice
Most guides skip the step that does the work, which is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the domain of the Sofia 8.75 and the small clutches. Ten inches is the standard small day bag, enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag begins absorbing a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, where documents and a tablet are no longer a squeeze. Seventeen inches, as on the Margaux 17, is a travel and weekend dimension rather than an everyday one.
- 8.75 to 10 in: evening use, errands and any occasion where you want the bag to vanish.
- 12 in: the most useful width in the line and the one most buyers settle on.
- 14 to 15 in: work, the commute and days when you carry other people’s things as well.
- 17 in: travel and overnight use, where soft structure counts as a feature rather than a compromise.
Price climbs with width, but material moves faster
The two track each other, size and price, though more gently than you might assume. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a considerably larger step for the same two inches. Material moves in bigger leaps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. Agnes 12 sits at $4,400, so the leather Agnes 15 costs only $600 more for three additional inches. Where spend is being optimised, material is the weightier financial decision and width the bigger practical one.
The models that carry no number
Plenty of the line sits outside this system, and mixing the two conventions is where confusion starts. The Park Tote family deals in words rather than inches, running Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker at all. For those the dimensions are the only guide, so the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, while the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, and the Camden measures roughly 9 x 12.5 x 5.25 in despite having no number. The N/S and E/W prefixes are orientation shorthand, commonly read as north-south for taller shapes and east-west for wider ones.
Turning inches into a choice
The practical value of a literal sizing system is that you can test it before you buy. Measure a bag you already own and like, and compare its width with the number in the model name you have in mind. Do the same with the widest thing you routinely carry, be it a laptop, a folder or a water bottle, and add an inch of tolerance for soft sides. Keep in mind that most of these are unstructured shapes, which is why a bag looks smaller empty and fuller in use than any flat measurement implies. If you are between sizes on a soft silhouette, the smaller one usually looks better and the larger one usually performs better. That trade-off, rather than the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.